How did you manage to stay afloat during the crisis and reorganization?

How did you manage to stay afloat during the crisis and reorganization?

My passion is rather periodicals of different years. I love to sort through old magazines and newspapers. ,,,"

Interview with People’s Artist of Russia, Academician, member of the Russian Academy of Education and the Russian Academy of Arts, laureate of the State Prizes of the USSR and the Russian Federation, international prizes and the Prize of the President of the Russian Federation Boris Mikhailovich Nemensky

Boris Mikhailovich, do you remember your first drawings?

No, of course, I don’t remember the first ones. I started by sketching: at first they were portraits of Pushkin, Lenin … And then I went to school, and in the first grade I was very ill, with a teacher who lived in our house. She carried me away with her stories about life, and I began to draw my own stories: our yard, friends, how we go skiing and sledging. This notebook is still in my possession. 

Such plots are probably repeated in the drawings of the guys today?

Yes, but now I look at the works of modern children and I can say that at the same level as they did, I did not draw then. Everything was naive, simple: no large sheets of paper, no gouache – just a notebook, colored pencils, paints. 

Our arts have their own grammar: drawing, painting and composition

And the most important thing is that today the attitude towards the fine arts – including in schools – has changed. These are no longer “drawing lessons”, we have done a great job so that both teachers and children understand that art is a conversation about life. 

That is, not just drawing, but something more?

Of course. Our arts have their own grammar: drawing, painting and composition, but it exists precisely to talk about life. In literature, it is the language of poetry and prose, and for artists, it is the figurative languages ​​of fine, decorative arts, architecture, and design.

At first, children’s drawing at school was “grammatical”: the task was to draw correctly. And then the children’s drawing moved to another level: the guys, like adult artists, only at their own level began to “talk” about their hobbies, cities, about close people – about their lives.  

And “grammar”, as it should be, has become not a goal, but a means of understanding the vast world of art, a means of talking about life. And without her you can’t say anything.

The task of fine arts lessons in a comprehensive school is … 

This is education, the introduction of children into the rich heritage of Russian and world culture, the formation of a worldview. 

Here we do not prepare future professionals – this is already the task of art schools, we educate the future spectator and “customer” of art. 

To our great regret, now many school principals, teachers and parents do not understand that fine art is the same basic subject as literature and mathematics, it develops emotional imaginative thinking. 

Not everyone realizes that art is not only paintings and sculptures, but also decorative and constructive art. Houses, cars, and clothes – everything that surrounds us, without which we cannot imagine our life, was created according to the projects of designers, artists and architects. Without the labor of these arts, human civilization would not have arisen and could not exist now. Art lessons are needed to introduce it.

,, ,"

Interview with Kirill Kazakov, Director of FSAU GNII ITT “Informica”

Kirill Vyacheslavovich, the issue of website promotion on the “World Wide Web” is more relevant today than ever: in the modern world, a busy person’s day does not pass without resorting to Internet search engines. What’s the most productive way to drive traffic?

According to recent studies, more than 80% of visitors to almost any site get to its pages through search engines. This is the most cost-effective way to drive traffic to your website among all the existing ones on the Internet.

What search engines are in demand in Russia today?

In 2015, Yandex in its blog provided information that the main page of its search is visited more than 150 million times a day. Now, thanks to the widespread use of mobile Internet, this figure is increasing every day. 

However, Yandex is not the only search engine widely in demand among Russian users. According to, in January 2016 Yandex’s share of the search traffic market in Russia was 56.9% – more than 36% belong to the world’s largest search engine Google, which from year to year is strengthening its position in our country largely due to the popularity of the mobile platform Android.

According to the latest research, more than 80% of visitors to almost any site get to its pages thanks to search engines

The top five search engines in Russia are closed by Search, Bing and Rambler, but the total share of traffic passing through them is small – only about 6% for the three. 

Have search engine algorithms changed over the past decades?

If we turn to the history of this issue, we will find that in the late 1990s, during the formation of search engines, the search algorithm did not know how to recognize “spam” – the repeated use of the same keywords in the body of content, in meta tags, comments, etc. etc.

To prevent such sites from scaring away visitors, duplicate keywords are made invisible using special HTML tricks. 

Over time, search engines have become capable of distinguishing spam pages and penalizing spam techniques. But in 1999, another way to track the effectiveness of indexing algorithms appeared – by counting the number and authority of sites that link to the promoted web page.

How did this rule come about?

This rule came from the system of libraries and archives and still plays an important role in the flow of visitors to the site. From the moment this rule appeared, the importance of so-called “off-page factors” began to grow, so called because they do not depend on the content of the page, and, as a result, are free from the influence of spammers. 

The so-called link farms were created. The logic of their work is as follows: if search engines take into account the number of incoming links to the site, then you can create a special external page on which there will be many links to ours. Thus, the official goal of these link farms was to create a linked community. 

A not so clear but understandable goal is to achieve high positions in the rankings for your sites. In addition to link farms, link exchanges have been popular until recently, allowing you to place links to the customer’s website for a fee. 

At the same time, the greatest link weight could be acquired not by the site that was worthy of it, but by the one whose budget for buying links was higher.

Are link farms and exchanges relevant now?

The evolution of search engine algorithms today has almost completely neutralized the benefits of using link farms and exchanges, while the negative consequences of their use have grown many times over.

In 2000, the search engine Google appeared, and by 2002 it had become a key search engine in almost all leading countries of the world, except for Russia and China. The key components of the success of the Google search engine are spam resistance due to off-page technologies, a simple interface, the availability of Sitemap tools (technology for building a “link map” of a site for the convenience of indexing it in search engines), Google Analytics (a tool for collecting and analyzing site statistics), Google Webmaster Tools (site webmaster tool) and others. 

The result of the struggle between Google and unscrupulous webmasters fighting for high positions in the search results is the emergence of new anti-spam algorithms that have significantly influenced the appearance of the current search results in Google, compared to what it was a few years ago.

For example?

In particular, in 2012, Google released the Penguin anti-spam algorithm, which made an overabundance of inbound links with promoted keywords a negative ranking factor: the owners of sites that fell under this filter experienced a decrease in traffic from 30 to 70%.

A little later, the leading Russian search engine, Yandex, is taking similar measures. In December 2013 Yandex announced that the link mass would no longer be taken into account when calculating the positions of commercial sites in Moscow and the region in organic search results.

At the beginning of March 2014, Yandex officially disabled links in Moscow and the region in the most top and competitive topics (real estate, beauty salons, etc.). In the summer of 2015, the Minusinsk filter was introduced, which lowered the positions of all sites whose promotion was based on the purchase of external links. In the first weeks of its application, the search results positions changed by more than 60%. 

,, ,"

Interview with the rector of the Russian new university, chairman of the Association of non-state universities of Russia, doctor of technical sciences, professor Vladimir Zernov.

Vladimir Alekseevich, Russian New University recently celebrated its 25th anniversary. How did you manage to stay afloat during the crisis and reorganization?

We are forced to work in extremely difficult conditions, but the university is developing because the best graduates of one of the best universities in the country, the Moscow Institute of Physics and Technology, teach here.